About Taji and Josy

Taji and Josy met in 2001, worked together for 4 years and decided to start Media Matters in 2005. With Josy's background in Planning (Print, Outdoor, Direct Mail, and Broadcast) and Taji's background in Buying (TV, Radio, Email, Online)it was a perfect combination for a full-service media planning & buying company.
They both came from big agency backgrounds and wanted to focus on providing big agency experience with small agency customer service and efficiency. They were tired of the red tape and realized that they could provide the same level of work, faster and without all the hoopla.
Here's more on the founders:
Josy Amann
Josy is originally from Long Island, New York. She has lost most of her accent, thank god. Her first position was in Media planning at Lowe & Partners in San Francisco. She planned broadcast, print, and outdoor media. She has lived in SF and been in Media every since. Her illustrious past includes working brands such as Sun Microsystems, Microsoft, Oral B, and Turning Leaf wines at agencies such as Lowe, McCann, Y&R, and Carat NA. She met Taji at a small direct response agency in Oakland and the rest is history.
Taji Zaminasli
Born and raised in the Bay Area, Taji started her Media career at McCann Erickson as a broadcast buyer. She bought TV and Radio for many brands including Nestle, Safeway & AT&T. In 1999, she moved over to the Online space, starting out at a small e-mail marketing start up (when email was new and exciting!), then moved to Lot 21 in 2000 as a Media Supervisor, putting together Online plans that included video, rich media and cost per lead programs on clients including Bank of America, Sega & Pets.com.